This is an Eval Central archive copy, find the original at freshspectrum.com.
Just a note before I jump in. The pre-launch discount for my workshop expires tomorrow (9/8) at 12PM eastern. The workshop will never be cheaper!
Over the years, when a colleague would take a workshop at a conference, I would ask them what they learned. And then I would ask, “was it worth the money?”
The answers would vary of course, depending on the subject, the workshop host, and who paid for it in the first place. It’s always easier to give a good review of a workshop if someone else is paying the bill.
But regardless, over and over again, the answer to the “was it worth it question” almost always came down to one thing…takeaways.
What is a takeaway?
A workshop takeaway is that thing that sticks in your head well after the workshop has ended. It’s the tool, the method, or the idea that you will take home from the workshop and then put into practice.
Most workshops are designed to deliver a few takeaways. Usually one or two big ones and then maybe a few secondary little ones. It’s incredibly hard to expect to deliver anything more in just a few hours sitting with some peers inside a stuffy hotel conference room.
The value of an online workshop.
The value of an online workshop is TIME.
Some of my peers use this time to deliver a comprehensive curriculum designed to bring about a specific transformation. If you join _____ you will become ____.
But that’s not the only way to use that extra time.
What if instead of trying to deliver a transformation, I used that extra time to deliver lots and lots of takeaways? So instead of this being just a workshop, I lead something equivalent to lots of workshops.
Lots of Workshops in one Workshop.
Ummmmm well I don’t know what I don’t know so I’m excited to learn some of that.
I love that quote from one of my new workshop registrants. After she registered I had asked what she was most looking forward to learning. It didn’t occur to me until that moment, but that’s exactly what I’m trying to teach.
Each week we’ll dive into something different. Each time a practical topic that I find useful in my own work but likely a topic that many of my data peers don’t know much about.
I want each week to feel like a self-contained mini-workshop, with it’s own takeaways.
These first 8 weeks are just a start.
- Session 1: Building slide style infographics. (9/8 at 2PM Eastern)
- Session 2: The web is filled with funnels, how to build yours. (9/15 at 2PM Eastern)
- Session 3: Building one-filter dashboards with Tableau. (9/22, time TBD)
- Session 4: External analytics as inspiration. (9/29, time TBD)
- Session 5: Illustrating social media with data. (date & time TBD)
- Session 6: The continued importance of building an email list. (date & time TBD)
- Session 7: An intro to powerful (and free) UI design software. (date & time TBD)
- Session 8: Social media insight tools and how to use them. (date & time TBD)
My starting plan is to meet weekly on Wednesdays at 2PM Eastern. But depending on the response (you are part of a global audience) we may shift/stagger the time/days to meet participant needs.
It’s not too late to get the starting pre-launch 30% off discount, but that will expire on Wednesday, September 8 at 12PM Eastern. So click this link and join us today.