This is an Eval Central archive copy, find the original at freshspectrum.com.
So in case you haven’t been following, I am writing a book. And every couple of weeks I’m releasing a new chapter. When the book is all done, I’m going to self-publish on Amazon.
Until it’s ready for publication, you can download the current version for free. You’ll find the link at the bottom of this page.
In today’s release you’ll find a new introduction and chapter 3 which dives into modern reporting strategy. Reporting strategy is not about what we report but how we report. How we get our ideas from our work into the minds of the people in our audiences.
My goal isn’t to find my way onto the NY Times bestseller list. I just want to create a really useful guide on modern reporting. So please download the book, read it, and give me feedback. And if there are things you find unclear please let me know.
Here is what’s inside currently as of August 3:
- Introduction – A Little Story
- Chapter 1. The Big Why
- Why are we still reporting like it’s 1999?
- Our reports tell everyone else a story about our profession.
- Seeing our work through our audience’s eyes.
- Unintentional gatekeepers.
- Mindset change – Noun report to verb report.
- Not just better, faster too.
- Make it easy.
- Chapter 2. Finding Your Audience
- Who is in your audience?
- Activity: Naming your Audience
- Your Big 3 Audiences
- Activity: Three Bucket Audience
- The Audience Growth Saturation Point
- Audience Reach Splash Model
- Measuring your Audience
- Audience Building or Serving?
- Chapter 3. Developing YOUR Modern Reporting Strategy
- Rule #1 – Everyone is overwhelmed.
- Activity: The Overwhelmed Reader
- The Default Reporting Strategy
- Activity: What is Your Organization’s Reporting Strategy?
- Towards a Practical Strategy
- 1:3:25 Strategy
- Flagship Report Strategy
- Comprehensive Blog + Social + Email Strategy
- Audience Borrowing Strategy
- Email Newsletter Strategy
- Webinar Series Strategy
- Learning Community Strategy
- Creating a YOU Strategy
