Last Chance to Download – The Reporting Revolution

This is an Eval Central archive copy, find the original at freshspectrum.com.

I think the book is done. Depending on the response, there may be a second book to follow-up this one. But for now, I’m done writing.

In 5 days, on August 23, I will taking the free download offline as I prepare the book for publication. But until that day, you can download the book for free using the following link.

Click here to go to the download page.

Here is what’s inside currently as of August 18:

• Introduction – A Little Story
• Chapter 1. The Big Why
  • Why are we still reporting like it’s 1999?
  • Our reports tell everyone else a story about our profession.
  • Seeing our work through our audience’s eyes.
  • Unintentional gatekeepers.
  • Mindset change – Noun report to verb report.
  • Not just better, faster too.
  • Make it easy.
• Chapter 2. Finding Your Audience
  • Who is in your audience?
  • Activity: Naming your Audience
  • Your Big 3 Audiences
  • Activity: Three Bucket Audience
  • The Audience Growth Saturation Point
  • Audience Reach Splash Model
  • Measuring your Audience
  • Audience Building or Serving?
• Chapter 3. Developing YOUR Modern Reporting Strategy
  • Rule #1 – Everyone is overwhelmed.
  • Activity: The Overwhelmed Reader
  • The Default Reporting Strategy
  • Activity: What is Your Organization’s Reporting Strategy?
  • Towards a Practical Strategy
  • 1:3:25 Strategy
  • Flagship Report Strategy
  • Comprehensive Blog + Social + Email Strategy
  • Audience Borrowing Strategy
  • Email Newsletter Strategy
  • Webinar Series Strategy
  • Learning Community Strategy
  • Creating a YOU Strategy
• Chapter 4. Building YOUR Report Design Systems
  • The HiPPO Problem
  • Activity: Finding the HiPPO
  • Developing your Design Process
  • Reducing HiPPO Problems
  • The Status Quo Problem
  • The Power of Double Delivering
  • Choosing your Reporting Software Stack
  • Your Modern Software Stack
  • Creating a Simple Style Guide
  • Report Writing, Report Design, and Report Illustration are Three Different Steps
  • Developing an Asset Library
  • Building out Templates
• fin – A Call to Action
  • If Not You, Then Who?