This is an Eval Central archive copy, find the original at elizabethgrim.com.
In reply to E Broadbent.
Hello, thanks for your comment! I found this Insider article to be interesting: https://www.businessinsider.com/political-language-rhetoric-framing-messaging-lakoff-luntz-2017-8
Thanks for letting me know about the Rider resource. It looks like it may have been removed from their website.