This is an Eval Central archive copy, find the original at nicoleclarkconsulting.com.
Last fall, I joined an ad-hoc group to strategize around Black maternal health and abortion access. During our initial meeting, one member asked, “How will this be different from what’s currently being done?” In the marketing and advertising world, there’s the question “What’s in it for me?” (WIIFM for short). “What’s in it for me?” […]
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